Seth Godin isn’t’ for everyone. And if you’ve read any of his books, This is Marketing, in particular, you know that he preaches the art of making products for the “Minimum Viable Audience.” Seth is full of wisdom and thought starters in his books and blog. He has a way of thinking and presenting common things in uncommon ways. In his books, blogs and insights are a wealth of new perspectives and precursors to Really Great Questions. Including, this quote about connecting the dots, not just collecting the dots.
Their big bag of dots isn’t worth nearly as much as your handful of insight, is it?